Promoting Podcasts
There are tons of ways to promote your podcasts. The first step to promoting your podcast is leveraging your audience. This can be done by sharing quotes, images, and links from your podcast on social media. Finding the best social media platforms for your business can be difficult, so take a look at your target audience and what types of social media they use most often. Adding teasers to your posts can help leverage click rate. Another great way to promote your podcast is having it be accessible to everyone by uploading a transcript of the podcast for screen readers.
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Knowing this is only one episode, the best way for the client to capitalize on this content is to promote it through its social media and share it on business-related platforms such as LinkedIn.