Are you overwhelmed with how to start marketing your content? Here are the best practices for finding the best email-marketing providers for your business.
Unfortunately, there isn’t an instruction manual for starting a business.
When I first conceptualized my business, I was overwhelmed with the number of resources there are for organizing content. I sat down and opened my computer to try to find the best practices for my business. The blinking cursor in the google search bar taunted me. I was looking for answers to questions I didn’t even know how to ask.
In frustration, I gave up and started scrolling through my email, trying to find a way to procrastinate the daunting task of entrepreneurship. As I scrolled, I noticed that my email was filled with email marketing from different companies. I knew email marketing was effective, but I never understood how to create my own. This was the next step I was looking for.
After researching email marketing, I was able to find the best personalized email marketing provider to help implement the best practices for my business.
Why is Email Marketing Important?
For businesses of all sizes, email marketing can help with the distribution of commercial messages and advertisements through email. Email marketing aids in the following:
1. Stay in Contact with Your Audience
Email marketing allows for your business to promote new products, discounts, and other services. Emails help keep your consumer informed on their interests. Since your audience has signed up for these emails, they are more likely to interact with them, especially if they are offered an incentive.
2. Increase Brand Recognition
With email marketing, it is easy to brand your business. Putting your logo at the top of the email will grab the attention of the audience. Aside from the layout of your emails, having important and helpful information will increase your brand recognition, since your audience is more likely to recognize your content.
3. Increase sales and traffic
Using CTA (call-to-action) links, it gives your audience the choice of interacting with your email on their time. CTAs provide your audience with a direct connection to your product to increase sales and website traffic. An example of a CTA could be, “sign up here to receive 20% off on your next purchase!”
Relevant links to your website can also increase traffic and interactions on your site. By providing your email audience with important information or opportunities can guide your audience to try and seek out more information on your page.
4. Optimize time and budget
For email marketing, you can budget your time wisely. The cost per conversion for email marketing is low and can even be free, so it is small-business friendly. Over time, you might consider connecting with an email service provider to help you personalize and organize your content. By prepping your content, you can save some time in other areas you want to focus on.
5. Personalized Targeted Messages
Are you looking to hit a bullseye with your advertisements? Email marketing can help connect you with your target audience. Since the audience you are emailing to is already segmented into people who are already interested in your brand, your target audience is narrowed down to people who are likely to interact with your advertisements. By sending out timely emails (ex. Birthday or holiday coupons), your emails can feel more personalized for the audience.
Your business can gain a lot of information from your segmented viewers. Depending on the location and interests of your audience, you can tailor certain content towards these types of consumers. Afterwards, you can collect this data and optimize it for future use to find out what types of content work best for your company.
Having a good email marketing provider can help your business grow in many ways:
Now that you know the importance of email marketing, it is important to understand the ways that a good email service provider can help with this process.
1. Email Deliverability
Do you want to start email marketing, but you’re worried you won’t deliver? An email service provider can help make sure you don’t feel overwhelmed in this process. If you have a long email list, an email service provider can send your emails out in batches without it being mislabeled as spam.
2. List Management
As your business grows, it will become harder to manage your email-lists. An email service provider can help you organize all of your contacts by automatically adding them to your subscriber list when they sign up. This list is also updated automatically if someone unsubscribes from your service. Furthermore, if you want to segment your audience by consumer characteristics (ie. subscription type) then your provider can offer this as well.
3. Personalization
Even if you want to send out the same information to all your email subscribers, it is important to personalize them. By adding your brand and the recipient’s name, it will help your audience feel connected with your business. Once you gain more information about your audience, you can begin to include some of those details in your emails.
4. Automated Email Campaigns
One of the biggest time-savers are automated email campaigns. An email service provider can help you schedule emails to be released at specific dates and times. By scheduling your content to be sent out ahead of time, you will be able to recognize the times that have the highest ROI (return on investment). The next time you wish to schedule an automated email campaign, you will have the data for the best times to send your email.
How to choose the Best Email Marketing Services?
Choosing an email marketing provider can be difficult, but it is all dependent on what your company needs. Each email marketing service has their own powerful tools to target the specific needs of different business. Based on the information above, take into consideration how an email marketing service can help your business. Here is a list of potential email marketing services:
1. Sendinblue
If you are a small business looking to specifically budget your time and expenses, this marketing service is for you. It provides an abundance of tools for a low price and focuses mainly on marketing features like A/B testing.
2. Mailchimp
If money is not an issue, Mailchimp is a great option. It is simple to use and offers templates to create beautiful email campaigns in minutes. If you are looking for the personalization aspect of email marketing, MailChimp is a good place to start.
3. ConvertKit
If you want to focus on targeting specific audience groups and characteristics, ConvertKit offers a visual way to view the path that your subscribers take.
4. Hubspot
If you want to grow your traffic and sales, Hubspot will help with finding leads on emails, landing pages, social media, etc. This service is helpful for tracking SEO and caters to sales: oriented businesses.
Although it can be overwhelming to start your content marketing, email lists are one of the best ways to become connected with your audience.
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